Archive for November 2011
Joomla CMS Development – An Impeccable Platform Needs to Be Explored
November 26, 2011 | 
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At this competitive time, one cannot deny how important and lucrative websites are for businesses. Though, it is found that many small and budding businesses are reluctant to invest on website development, considering it as an expensive affair. It is just a myth that website development costs heavily on your budget. As a matter of fact, building and maintaining a website has never been so easy and cost-effective as it is now with the advent of Joomla Development. Joomla is an open source CMS (Content Management System) which makes it absolutely free and widely popular among all businesses. It would not be wrong to say that Joomla development has transformed maintenance and development of websites. Joomla is very flexible and can be downloaded from the Internet absolutely free. It is a user-friendly CMS that enables users to change content on Joomla websites. The only costs you need to bear are on the services of a Joomla developer, if you hire for any customization in the website. It is very crucial to hire a professional Joomla developer for successful website development.
What makes award-winning Joomla CMS more popular amongst businesses is that it can be used for various types of websites like simple websites to complex, social networking to standard websites and also for online publications like magazine and newspapers. Joomla CMS development gives a number of functions to maintain various corporate websites. In addition to it, you can use Joomla for government applications and organizational websites.
A very important in Joomla CMS development is that you do not require programming or web development knowledge to maintain Joomla based web design. Once your website is developed by Joomla developers you can easily add, modify or delete the content. The admin-interface of Joomla is self-explanatory which makes it very easy to publish and manage content on your own. Joomla development supports multiple languages. That is why there is no surprise that why Joomla based web designs are being used and accessed in every part of the world for personal homepage to complicated web applications.
Joomla CMS is convenient in managing every aspect of your website, right from editing and deleting content and images on your website to updating a product, catalogue and taking online applications. It is a common thing to find thousands of templates and themes available online for Joomla design & development, many of them have no charges to download. These ready-made templates save lot of time and cut costs of development. In addition, you can modify these templates as per your requirement and in no-time start your web presence.
Due to its multiple advantages and uses Joomla has vast community support and it is one of the biggest communities among all content management systems in the world. The Joomla community helps you to solve your problems and technical difficulties. Thus, Joomla CMS development is indeed an impeccable platform for website development and many online businesses are using it extensively all over the world.
Is Joomla CMS Good Or Bad For SEO?
Many articles have been written for and against the use of Joomla and it’s effectiveness regarding Search Engine Optimization. It is one of the most popular and widely used Content Management Systems out there. Joomla can be Search Engine friendly more so than other content management systems provided it is handled by SEO experts with experience in optimizing Joomla pages. The fact is some of the best ranking sites on Google are those that run on popular CMS like Joomla and blogs.
So is Joomla, specifically, better for SEO than its traditional counterparts?
Well for one thing Joomla has built in SEO functionality. The SEO tab in Global Configuration (in Administration backend) takes care of global SEO settings for your Joomla site. You also have the ability to enable search engine friendly URLs. These URLs look like static sites for SE crawlers (which is good), and may be easier to memorize and more relevant to your human visitors. Additionally, keywords in URLs get you a higher ranking in the search engines. With all the plug ins available Joomla can be SEO friendly. There will always be a progression with search engine optimization friendliness in the future versions of Joomla.
SEO company Pay Per Click
Pay Per Click advertising is text based advertising on search engines or content networks which means that any webmaster can bid on a number of keywords that are related to their industry. This can be very effective if utilized correctly because it is instant exposure for any website.
Some advantages of Pay Per Click are that it takes 5 minutes to setup your campaign and you can have your ad displaying on the same day as you setup your account. You can easily monitor your clicks and your conversions with most pay per click software such as Google Ad Words. Another great benefit of Google ad words is that they allow webmasters to display their campaigns on their content network which means that your ad will not only show up on the search pages but also on other webmasters websites that are running Google Ad Sense on their website which leads to mare targeted ad placement which should return a higher conversion and click through ratio to your website.
Some disadvantages of pay per click are that it can be very costly and that most people do not even acknowledge the ads on the right hand side of the search engine while conducting a search. Also there is a factor of click fraud to be considered as well while doing pay per click. Who is to say that your competitors aren’t clicking on your account and costing you money for bogus hits to your website that you have to end up paying for.
It is said that Google and most other pay per click networks wont count multiple hits from the same IP but if someone is using an anonymous IP or a proxy that they can still click out your daily budget and cost you money for fake hits to your website.
In conclusion pay per click can be very effective especially when combined with organic optimization but I would be very careful when it comes to monitoring your hits and conversions. Obviously it isn’t worth the money if you are spending $1,000 per day and you are not getting a ROI (return on investment). If you are monitoring your campaign carefully daily and replacing non performing keywords and you are getting a ROI then it is obviously worth it. Point of the story is that it can be very effective for some and completely worthless for others so when considering using pay per click be aware of these factors and monitor your campaign very carefully in order to ensure you get the most out of it and your precious advertising dollars do not go to waste.
Posted in ijoomla seo | 
Tags: Content Management Systems, Pay Per Click, Traditional Counterparts | 
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Joomla and SEO – Search Engine Friendly URLs
Joomla is a free content management system. It has a huge number of developers and users. It is used for almost any type of website, including small corporate sites. For any additional functionality that you would like to have you can find at least one extension. Installing and managing Joomla website is easy and needs no expert knowledge. One of the most important aspects of any website is its optimization for search engines (SEO). This means that the website should not be only intended for human visitors, search engines should also find relevant data. In general, SEO elements are divided into two groups, on-page and off-page. There is one on-page element that is many times neglected. This is the format of the uniform resource locators (URLs), or in other words, the address of individual pages.
If we have a small site with static HTML pages we can name them according to their content or title and the same applies to directories. Joomla CMS is different. The pages are not static, they are dynamically created. This means that the web address of any page is in general a series of various parameters that tell Joomla what content to create. For a normal human visitor this is of minor importance because he is focused on the page content. Unfortunately, search engines look also at other parts of the website, they take into account also not so visible elements like meta tags and URLs. Therefore, it make sense to name pages according to the content or title of the page. This naming should not be some manual process, it should automatically reflect some existing parameter suitable to create URL. This applies in particular to content management systems where most tasks are or should be automated.
Joomla does not allow users to name page URLs arbitrary. The only possibility is to enable the setting “Search Engine Friendly URLs”. This feature converts “unreadable” page addresses to meaningful names. Having search engine friendly (SEF) URLs means having page addresses that clearly represent section, category and page names. This built-in functionality is somehow limited. You have no control over the creation of the new URLs. This is many times an annoying and limiting factor. Of course, there are solutions to this problem.
You can install one of the many SEF extensions that do the same job but have many parameters where you can adjust the look of page addresses according to your needs and taste. One of the very popular Joomla SEF extensions is the sh404sef. This is a component that rewrites Joomla URLs to a more friendly format. It also has the possibility to create custom meta tags. This means that sh404sef is also a SEO component. Its features do not end there. This component provides also some security features like prevention of flooding. In fact, sh404sef is a very complex Joomla extension. You need some time to make it work according to your wishes. But the end effect is well worth this effort.
Having friendly URLs is important for search engines, but also human visitors can benefit from clearly named web addresses. Therefore, using SEF URLs is recommended for every Joomla installation.